With 2016 already here, it is a great time to stop and reflect on what we have seen during the past year because these trends will dictate strategies for many marketers. From the SEO perspective, 2016 will definitely be remembered as one of the years that saw significant changes with all Google updates. The year saw the major Hummingbird algorithm update and Panda and Penguin updates as well that will have a bigger impact on search engine results landscape in 2016.
If you are either an SEO provider, or thinking of providing SEO or need some SEO work for your site, then you need to know how SEO in 2016 will look like in order to help your business grow- whether that’s by improving your services or getting the right traffic. Although it is difficult to accurately predict what will work with absolute certainty, it is safe to assume that the 2016 trends will continue to work and will be amplified in 2016. Here are 5 SEO factors that will continue to have very significant influence in 2016.
1. Social media will be very important
Even though in the last two or three years there has been a tremendous growth in social media, we expect seismic shifts in SEO importance in relation to social media. With the rise of Facebook, Twitter and other social media platforms, SEO in 2016 will depend on the efforts of marketers on advertising on these social networks. The social media platform provides a quick and very powerful way of building reputation and giving your business an edge over your competitors. It will continue to become a key player in conversations and traffic in 2016 as well.
2. Content marketing and management
In 2016, businesses and companies that embraced content marketing and management as a comprehensive SEO strategy enjoyed tremendous results. It very important now, since there is a change in algorithms to have content that is based primarily on quality. Google in 2016, appeared to be rewarding businesses providing fresh, valuable and unique content to their specific audience targets. This trend will continue in 2016, with websites that are growing and providing helpful information reaping from their efforts while following Google’s rules.
3. Mobile SEO in 2016
Mobile SEO emerged as a very significant factor in 2016 and many experts have predicted that 2016 will see mobile devices eclipse Personal Computers in the consumer market as many people continue to use their mobile devices to search the internet.
The trend is shifting mobile and local, and with predictions suggesting that 2016 will see laptops being outsold, the use of mobile devices online is expected to grow. The way websites display on mobile devices is going to greatly impact businesses’ overall SEO initiatives. Therefore, businesses must adjust their marketing strategies in order to accommodate the new search method because Google recognizes these search habits too. Google has in fact, moved to recommend websites to be responsive to mobile devices viewing.
As expected, Google’s project will be a key player in optimizing for keywords in 2016. The use of clicks from this social media platform to bring clients to your website is going to be a very effective way to drive more traffic and grow your business. Google+ earned the distinct honor of being highlighted as having a great impact in 2015 along with Google Publisher and Google Authorship. With Facebook and Twitter receiving huge SEO naturally due to the number of users, Google+ is becoming a huge factor too, and with it being a Google tool, it will be indexed with search engines much better. If you have therefore not yet registered a Google+ profile for your business, you will want to do it now.
5. Quality Links
In addition to creating valuable content and using Google+, businesses will need to focus on building quality links as well. Panda, in 2014, made it clear that Google does not value links from poor quality websites and blogs. Posting spammed links on unrelated websites will harm your SEO strategies. Therefore, in 2016 only quality content will generate natural links. A sensible approach will be to focus on developing a content strategy and placing links on sites that have a real value to your audience.
Search Engine Optimization is an essential element of content marketing and with the constant changes and updates to search engines algorithms, the above SEO trends in 2016 will be key for businesses, online marketers and content development professionals.