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Worldwide Brands – Is It Still Worth Joining in 2018?

By   April 12, 2018

Since it was founded by a successful eBay Power Seller back in 1999, Worldwide Brands has been the leading source of wholesalers and drop shippers on the internet – especially for new eBay businesses, which the company still has strong links with.

But back then there were not as many places to find suppliers, so how does Worldwide Brands compare to the competition in 2018 – nearly 20 years later?  Is it still worth joining or a waste of money?

The Competition in 2018

In 2005 Salehoo, another very similar directory, was founded – but although it's much cheaper to join Salehoo has an annual fee and quite a few up sells, and only 10% of the product range Worldwide Brands offers.

The biggest competition now comes from sites like DHGate.com and Ali Express – two large Chinese marketplaces for wholesale and drop shipped products.

These are really easy to buy from, there is no membership fee and the products are absurdly cheap.  The only problem – and it's a big problem if you're buying on these sites – is that there's no guarantee that the suppliers will be reliable.

While Worldwide Brands certify all suppliers after rigorous research, there is no certification process for Ali Express or DH Gate.  That means that there is more risk buying from the suppliers found there.

That's where Worldwide Brands still has the advantage – although these are cheaper and bigger, Worldwide Brands is a curated directory and has much higher reliability levels than anywhere else.